The 4 Laws of Behavior Change
1st Law of Behavior Change — Make It Obvious
This law addresses the first part of the habit loop, the cue. The cue is the indication of a reward later on.
Making a habit obvious using tools or environment addresses the cue phase, and it will trigger your brain for the next part of the habit loop which is the craving, awareness is key.
You need to be aware of your current habits before you can change them, listing them is a simple way to show to yourself what you are doing and how these habits contribute or not towards your desired identity.
The best way to start a habit is using what is called
Implementation Intention
with specific time and location pre-defined. A simple formula is I will [habit] at [time] in [location]. The fact that a context is being set along with the habit remove the need for extra thinking, making it more obvious.
2nd Law of Behavior Change — Make It Attractive
The craving
works as your dopamine as an anticipation of the upcoming reward and it is your motivation force.
Combining an action you want with an action you need is a great way to make a habit more attractive. This is called
Temptation Bundling
and can be seen in the formula after [habit I need], I will [habit I want].
We tend to be influenced by three social groups: the close
(family and friends), the many
(the tribe), and the powerful
(those with status and power).
Following this fact, a great strategy is to be part of a tribe in which the habit is part of their identity and it is the expected behavior.
3rd Law of Behavior Change — Make It Easy
The 3rd law is about how to make an action as easy as possible to be performed when it needs to, and it applies to the
response
part of the habit loop.
One of the important things associated with this law is the fact that a habits are formed through repetition, so it is important to focus on the number of times you perform.
And to make that happen, when starting a new habit, use the Two-Minute Rule. It states that when you start a new habit, it should take less than two minutes to do. Dedicate effort to repetition, and increase complexity over time, what is called habit shaping. You can apply this strategy to almost every type of habit.
4th Law of Behavior Change — Make It Satisfying
There is a reward
that comes as satisfaction or learning once a habit is performed.
While the 1st, 2nd, and 3rd laws apply to performing the habit once, the 4th law is about repeating the habit over and over. And that will only happen if the reward is satisfying.
The Cardinal Rule of Behavior Change says that
What is immediately rewarded is repeated. What is immediately punished is avoided
so as long as your habit is rewarding you with any sort of win, big or small, you will likely do it again.
Whenever you want to change how you behave you should consider:
- How can I make the habit obvious?
- How can I make the habit attractive?
- How can I make the habit easy?
- How can I make the habit satisfying?